春暖瑪德蓮包裝形象

Vemble Madeleine Packaging

春暖瑪德蓮包裝形象
Year
2022
Client
春暖
Production
K9 Design
Photographer
Whitehandstudio
Art Director
Design

春天是萬物復甦的季節,同時也象徵著生命新篇章的開始。
主理人認為甜點所帶有優雅與精緻氣質能夠療癒人心,如同春天能夠為生命帶來復甦;期盼以生命力與溫暖作為品牌主軸,向大眾傳遞美好與精緻體驗。
對於這次的瑪德蓮禮盒,我們調整了品牌方向,嘗試不同的方式來呈現“暖春”的形象,引入“朦朧”的概念,搭配半霧狀的罩蓋,呈現層次感,讓收到這份禮物時就像迎接春天般的溫柔。

Spring is the season of recovery of all things, and it also symbolizes the beginning of a new chapter of life.
The manager believes that the elegant and delicate temperament of desserts can heal people's hearts, just like spring can bring revival to life; he hopes to use vitality and warmth as the main axis of the brand to deliver a beautiful and delicate experience to the public. For this Madeleine gift box, we adjusted the brand direction and tried different methods to present the image of "warm spring", introduced the concept of "hazy", and matched it with a semi-foggy cover to present its layering, so that receiving this gift box is like welcoming spring. gentle.