寶華珠寶位於台南，以五十年以上的珠寶銀樓與手作金工精神為底蘊，本次顏色與整體色彩，以台南紅磚、歷史人文、高級精品，三大元素為出發點，最終呈現「溫暖的高級感」重新建構品牌識別與包裝系統。
珍藏紅、晨曦粉、瑯曜棕為品牌色彩，並在視覺延伸的包裝結合燙金細節；材質以霧面質地，以及攝影採用柔和光線，打造兼具精品質感與情感溫度的包裝體驗，延伸出成熟優雅的視覺語言。從標誌、盒型、保證卡到品牌攝影，所有接觸點都圍繞著寶華珠寶的標語、精神：Stylish Anywhere（耀眼，由你定義），傳達寶華對金工工藝、珠寶鑽石的人工挑選、時尚風格的款式選擇與贈禮儀式的重視，並且希望讓每一件閃亮的鑽石與珠寶飾品，都能讓每個人在繁忙的都市生活中，活出自己的風格、閃亮耀眼，自在的展現出自己的風采。讓寶華在現代市場中，讓上一代長輩保留手藝，讓歷史延續的同時，以獨特、溫柔且自信的姿態，再度綻放。
Based in Tainan, Baohua Jewelry is built upon a foundation of over fifty years of history as a traditional silversmith and goldsmith. Drawing inspiration from three core elements—Tainan’s iconic red bricks, historical culture, and high-end luxury—we have reconstructed our brand identity and packaging system to present a concept of "Warm Luxury."
Our new visual identity features three brand colors: Treasure Red, Dawn Pink, and Lustrous Brown. The packaging design extends this aesthetic by combining matte textures with gold foil stamping details. Through photography utilizing soft, natural lighting, we create a packaging experience that balances exquisite quality with emotional warmth, establishing a mature and elegant visual language.
From the logo, box structure, and warranty cards to brand photography, every touchpoint revolves around Baohua Jewelry’s slogan and spirit: "Stylish Anywhere." This conveys our commitment to metalworking craftsmanship, the meticulous hand-selection of diamonds, fashion-forward styling, and the importance of the gifting ritual.
We hope that every sparkling diamond and jewelry piece empowers individuals to live out their own style and shine brightly amidst busy urban life, freely exhibiting their unique charm. In doing so, Baohua preserves the craftsmanship of the previous generation and continues its history, blooming once again in the modern market with a unique, gentle, and confident posture.
