Twentycents - Sneaky Branding&Packaging

Year
2021
Client
Twentycents
Production
K9 Design X TSUBAKI KL
Photographer
Whitehand studio
Art Director
Jay Lim
Design
Jay,Kevin

With the development of the present era, there is no right to play with toys only children, but modern adults also have the right to collect toys. Children in the 1980s have grown up, but still with childhood fantasies, but also from different fields of adults also have a love of collecting toys, but designers have a greater advantage in designing different toys to bring to the public. Twenty Cents is a toy brand co-founded by Malaysian designer Jay and Taiwanese designer Kevin, also known as designer toys. We're all toy lovers, and we envision what we can do to make ourselves different and learn more, and after a discussion, we decided to talk about making what we love into a product and giving it the image of transformation.


Sneaky was born on a planet called TK, Due to the advancement of space technology, Sneaky likes to venture around and explore the universe on a spacecraft since he was young. Therefore, he was very brave and curious, until he came to the planet called Earth. There are a lot of interesting places, even humans on the Earth are very enthusiastic to send him a hat, from then on he decided to stay here, intending to explore the beauty of the earth.