懂膚人

DǒNFUREN

懂膚人
Year
2025
Client
懂膚人
Production
K9 Design
Photographer
WU2 Sam
Art Director
Kevin
Design
Lin, yoyo

懂膚根本,是懂膚人。

DǒNFUREN 將數十年沙龍「閱膚無數」的專業經驗,轉化為居家也能享受的精緻保養。

包裝以「減法美學」為核心,透過大量留白、簡潔排版與低彩度色彩,建立溫和、專業且具有秩序的品牌印象;不同色彩對應不同肌膚需求,使產品在維持一致性的同時,也具備清楚的機能辨識。

霧透與純淨材質則呼應品牌對成分透明與溫和高效的堅持,讓包裝回歸保養本質——少一點修飾,多一點對肌膚真正的理解。

DǒNFUREN is a phonetic interpretation of the Chinese phrase “懂膚人,” meaning “someone who truly understands the skin.” To understand the essence of skin is to truly understand skincare.

DǒNFUREN transforms decades of professional salon experience and deep skin expertise into refined skincare that can be enjoyed at home.

The packaging embraces a minimalist design philosophy, using generous white space, clean typography, and muted tones to create a gentle, professional, and structured brand image. Different colors correspond to different skin needs, providing clear functional recognition while maintaining a cohesive visual identity.

Translucent and pure materials further reflect the brand’s commitment to ingredient transparency, gentleness, and effectiveness—bringing skincare back to its essence:

Less decoration, more understanding of what the skin truly needs.