Spring blossoms Red Envelope
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春暖花開紅包袋設計
Year
2019
Client
Production
K9 Design
Photographer
Whitehand studio
Art Director
Kevin
Design
Kevin
紅包，是由紅色封套製成的一種小型禮品，常見於中國傳統習俗與漢字文化圈背景下的各種慶祝活動。
其顏色在中華文化裡常常代表「喜慶」之意。
此視覺以「百花齊放」為主題，用簡單的幾何造型排列，結合元素作設計
在紙材運用上使用桃紅色紙做印刷，並在加工上運用燙印的方式製作，呈現出喜氣洋洋、金光閃閃，百花齊放的感覺。
Lunar New Year · Happy Chinese New Year
Angpao- is a small gift that develops from Red Envelope that commonly found in Chinese New Year celebrations. It is one of the traditions of Chinese Culture and the colors of Red is meaning “Happy” in Chinese Culture. The visual is designed with a simple geometric arrangement and a combination of different elements with the theme “Blossoms in Full Bloom”. By using the different paper materials we chose pink color paper for printing. Moreover, we also decide to used Hot Stamping to bring out the feel of cheerful, glittering and blooming to the visual.
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