點好緣 糕餅粉撲

Powder puff Packaging

點好緣 糕餅粉撲
Year
2020
Client
點胭脂 X 北港武德宮
Production
K9 Design
Photographer
Whitehand studio
Art Director
Kevin
Design
Fei ,Zi Yu

點好緣糕餅粉撲 【點胭脂 X 武德宮聯名 】

位於台灣雲林北港武德宮神祇 - 三仙姑

為武財神的三個妹妹──雲霄、瓊霄、碧霄,奉掌混元金斗,凡人之生育,皆從此化生,此司掌子嗣與姻緣。故祭拜時,善男信女會準備胭脂水粉、化妝品、花、糖果等等,而過去胭脂作為祭拜三仙姑的供品,大多給人古早的形象。​​​​​​​

這款武德宮與點胭脂的跨界聯名,將傳統糕餅與現代彩妝用品結合成粉撲。
我們將三仙姑的形象做視覺轉化,將其訂定為具有時尚感的古裝女子,呼應妝點容貌的美妝品訴求,呈現傳統與現代美學的結合。

顏色取深紅色為主色調,讓整體顯得大方貴氣。包裝上為具體呈現三仙姑特色,在頭飾及法器上皆有燙金加工,希望藉由細節呈現三仙姑所帶給人們不同的祝福。

It's not chinese cake, but Powder puff.

The Beigang Wude Temple-Three fairies Master fertility and marriage. When worshiping, believers will prepare cosmetics, flowers, candies, etc. However, in the past, rouge was used as an offering to worship the goddess, and most of it gave people a traditional feeling. ​​​​​​​ The product is a joint name of Wude Temple and Dian yan zhi, which combines cosmetics and traditional pastries into a puff.

We visually transform the image of fairies and define it as a fashionable woman in ancient clothes, echoing the appeal of beauty cosmetics, presenting the combination of traditional and modern aesthetics. The main color is dark red, which makes the whole look generous and extravagant. The packaging specifically presents the characteristics of fairies, and there are bronzing processing on the headwear and objects. I hope that the details of fairies bring people different blessings.