萊緹莎 身體洗沐品牌形象

Latisha Branding

萊緹莎 身體洗沐品牌形象
Year
2024
Client
Latisha
Production
K9 Design
Photographer
Whitehand studio
Art Director
Kevin
Design
Kevin, Han, Lin

在忙碌的現代社會,我們常常為了追求夢想而扮演著多重角色。然而,在眾多的角色中,有多久沒有真正留意到真實的自己?Latisha 誕生的使命就是為了協助在這個高速變化的社會中築夢的人們,讓他們即使在忙碌的生活中,也能發現並享受身邊的幸福。

Latisha專注於打造高效率、極簡化的肌膚護理方案,讓人們能在「當下」中體驗最真實、純粹和美好的時刻。Latisha幫助人們享受當下的幸福感。以極簡的方針達到關鍵的肌膚保養,將細節中的堅持與優雅融入生活,協助在社會中扮演多角色的人們建立自信魅力,享受自在與純粹的幸福旅程。

設計方向品牌專注細節,講求效率與極簡化,並將優雅藏在細節裡。不僅呵護肌膚,也對這片土地的深切重視,帶來真正純粹簡單,​​​​​​​萊緹莎精萃潔顏露作為第一支產品,為符合品牌調性,在瓶器的選擇玻璃烤漆的工法而非塑料瓶,並在包裝上使用黑卡印白的方式減少印刷油墨對於環境負擔。

In our busy modern society, we often juggle multiple roles in pursuit of our dreams. But how long has it been since we truly paid attention to ourselves? Latisha's mission is to help dream-chasers in this fast-paced world discover and enjoy the happiness around them, even in their busy lives. Focusing on efficient, minimalist skincare solutions, Latisha enables people to experience the most authentic, pure, and beautiful moments in the present.

Latisha emphasizes detail, efficiency, and minimalism, embedding elegance within the details. The brand not only cares for the skin but also respects the environment, bringing pure and simple products. For its first product, Latisha Essence Cleansing Gel, the packaging uses a glass-painted technique instead of plastic bottles and black card with white printing to minimize environmental impact.