莘荷生醫 潤潤顏

HGA ROOT Packaging

莘荷生醫 潤潤顏
Year
2023
Client
HGA
Production
K9 Design
Photographer
Whitehand studio
Art Director
Kevin
Design
Pei Han

此次產品是HGA第二款產品,潤潤顏致力於補充人體所欠缺的鐵質、補血,進而達到好的身體循環。

我們延續品牌的調性,創造一個吸引人的、高品質的包裝設計,將品牌的價值和承諾傳遞給消費者。


有別於原本舊有包裝:診所藥局通路、醫美診所的平衡度不清晰。

不僅只是包裝設計,我們與HGA從品牌的角度切入鎖定客群,進而達到符合修訂客群的審美與偏好


我們使用高品質的美術紙,以展現紙張的獨特質感和紋理,強調品牌的尊貴和專業形象。維持原有盒型結構,為消費者提供開箱體驗。 文字和編排的設計將彰顯HGA品牌的專業和品質,同時清晰說明產品特點和優勢,幫助消費者做出明智選擇,體現品牌的質感和價值。

This product is the second offering from HGA, and RunRun Yan is dedicated to supplementing the body's deficiency in iron, promoting blood replenishment, and thereby achieving a healthy circulatory system. We continue the brand's tone and aim to create an attractive, high-quality packaging design to communicate the brand's values and commitments to consumers.

Diverging from the previous packaging approach, the balance between clinic and pharmacy channels and medical aesthetic clinics is now clearer. Beyond just the packaging design, we collaborate with HGA from a brand perspective to target specific customer segments, aligning with the aesthetic preferences of the revised customer base.

We use high-quality art paper to showcase the unique texture and feel of the paper, emphasizing the brand's prestige and professional image. Maintaining the original box structure provides consumers with an unboxing experience. The design of text and layout will highlight HGA's professionalism and quality, clearly explaining product features and advantages to help consumers make informed choices, reflecting the brand's sophistication and value.