冬日 / 品牌形象

Donggri Branding

冬日 / 品牌形象
Year
2023
Client
冬日
Production
K9 Design
Photographer
White hand studio
Art Director
Kevin
Design
Fei

「冬日」位於一個靜謐的老屋內,提供私房料理和美味的下午茶,並提供內用和外帶服務。因此,在視覺品牌設計和室內設計上為了實現一致性,我們協調老屋的室內設計與品牌形象。以達到良好的消費體驗。


我們的設計元素包括燕子、橄欖和緞帶。

燕子象徵著優雅、自由和溫暖,為品牌增添了活力和新生。橄欖代表和平、繁榮和大自然的豐富,營造出和諧而自然的氛圍,緞帶則用於增添優雅和精緻感。

我們選擇了藍色、灰色和棕色的顏色組合。藍色代表寧靜和平和,反映了冬天的平和氛圍。灰色增添了一絲精緻和優雅。棕色帶來溫暖和舒適,營造出對客人友好和舒適的氛圍。讓他們享受自製的美食和美味的甜點。希望能如同冬天裡的陽光,溫柔且含蓄地承接著喜悅。


"DONGRI" means winter in English, is located in a serene old house in Tainan, offering private dining and delicious afternoon tea, both for dine-in and takeaway. Therefore, achieving consistency in visual branding and interior design is essential to provide a seamless consumer experience.

Our design elements include swallows, olives, and ribbons. Swallows symbolize elegance, freedom, and warmth, adding vibrancy and a sense of rejuvenation to the brand. Olives represent peace, prosperity, and the richness of nature, creating a harmonious and natural atmosphere. Ribbons are used to enhance elegance and delicacy.

We have chosen a color combination of blue, gray, and brown. Blue represents tranquility and peace, reflecting the serene ambiance of winter. Gray adds a touch of refinement and elegance. Brown brings warmth and comfort, creating a friendly and cozy atmosphere for guests to enjoy homemade cuisine and delicious desserts. We aspire to be like the gentle winter sunshine, tenderly and modestly embracing their joys.