滴滴香奶茶包裝形象

didi shiang milk tea packaging

滴滴香奶茶包裝形象
Year
2024
Client
滴滴香
Production
K9 Design
Photographer
WU2 Studio
Art Director
Kevin
Design
Han

滴滴香奶茶包裝形象

-

熱泡奶茶系列的設計理念融合了傳統茶文化與現代美學,為消費者帶來一場視覺與味覺的雙重享受。透過台灣茶文化同時將現代元素融入設計中。磨砂冷燙的加工賦予了包裝細緻的質感,連續圖紋設計則營造出豐富的層次感,讓消費者在視覺上得到更多的享受。兩款產品使用不同的顏色進行區分,方便消費者辨識。滴滴香堅持追求產品的品質和細節,從包裝設計到產品本身都精心打磨,希望能夠為消費者帶來最佳的使用體驗,滿足他們對品味生活的追求。

The design concept of the Hot Brew Milk Tea series integrates traditional tea culture with modern aesthetics, offering consumers a dual enjoyment of visual and gustatory pleasure. By incorporating modern elements into the design while respecting Taiwan's rich tea culture, we have created a unique style that combines tradition with innovation. The use of matte cold stamping provides the packaging with delicate texture, while the continuous pattern design creates a rich sense of depth, enhancing the visual experience for consumers. Different colors are used to distinguish between the two products, facilitating consumer recognition. Didi Xiang insists on pursuing the quality and details of the products, meticulously crafting both the packaging design and the products themselves, aiming to provide consumers with the best user experience and satisfy their pursuit of a tasteful lifestyle.