didi shiang 2023 packaging
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滴滴香年節禮盒包裝形象
Year
2023
Client
滴滴香
Production
K9 Design
Photographer
WU2 Studio Sam
Art Director
Kevin
Design
Obi
滴滴香，位於新北坪林老街，擁有70年歷史，專注台灣茶推廣。今年新品包括茶糖、牛軋糖、南瓜子酥及年節禮盒，以現代設計展現茶的純淨質感。冷燙和磨砂加工營造富層次感的包裝，呈現歷史與時尚的完美平衡。
DIDI SHIANG located in the old street of Pinglin, New Taipei City, boasts a history of 70 years, dedicating its efforts to promoting Taiwanese tea. This year's new products include tea sugar, nougat, pumpkin seed crisps, and a festival gift box. The packaging combines modern design to portray the pure and high-quality essence of tea. The use of cold stamping and matte finishing techniques creates a packaging with rich layers, striking a perfect balance between history and contemporary style.
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Designed by Studio鳴