優若美 X HARU 今晚有戲 公關盒

MAYSKIN X HARU PR box

優若美 X HARU 今晚有戲 公關盒
Year
2023
Client
優若美
Production
K9 Design
Photographer
Whitehand studio
Art Director
Kevin
Design
Obi, Fei, Kevin

這次優若美XHARU的聯名公關盒設計是一個突破性的專案,將痘痘貼品牌和保險套品牌相互融合,以"薄"這一共通核心為靈感,創造出獨特的體驗。我們以"今晚有戲" 作為主題名稱,以營造一個引人入勝、充滿刺激和可能性的夜晚。

在設計方面,我們將性愛情趣的元素轉化成插圖,如香蕉、蜜桃、手指和出水,這些圖像以巧妙的方式呈現,不僅保持了品牌的專業性,還增加了一層情趣。材質方面,我們選擇雷射卡紙,這種材質可以反射光線,增強視覺效果,並使用紫色和粉色作為主要色彩,分別代表神秘和誘惑,以及浪漫和柔軟。


內容小卡是這個公關盒的亮點之一,我們將根據不同的主題繪製小卡,每張小卡都包含情趣遊戲、建議或信息,讓消費者在使用公關盒的同時,享受到更多的樂趣和互動。

總之,我們的設計理念旨在突顯"薄"的核心特點,同時充分發揮情趣和吸引力,為曖昧或戀愛中的每個人帶來一個引人注目的、刺激的夜晚體驗。"遊戲,有戲,今晚有戲!"

The design concept for this collaborative PR box between YouRuoMei and HARU is groundbreaking. It merges a pimple patch brand with a condom brand, drawing inspiration from their shared core element of "thinness" to create a unique experience. The theme "Tonight, We Play" sets the stage for an engaging, exciting, and potentially sensual evening.

In terms of design, we have transformed elements associated with love and sensuality, such as bananas, peaches, fingers, and moisture, into illustrations. These images are cleverly integrated, maintaining the professionalism of the brands while adding a layer of allure. Laser-cut cardstock is chosen as the primary material, capable of reflecting light to enhance the visual impact. The use of purple and pink as primary colors signifies mystery and temptation, as well as romance and softness.

One of the highlights of this PR box is the inclusion of content cards. These cards are designed based on various themes, each containing suggestions, intimate games, or information, providing consumers with a more enjoyable and interactive experience when using the PR box.

In summary, our design concept aims to emphasize the shared core element of "thinness" while fully embracing sensuality and appeal. It offers an attention-grabbing and stimulating experience for those in ambiguous or romantic situations. "Games, excitement, and an unforgettable evening await!"